selfridges eye see

A surface pattern design for Selfridges London and dermalogica bag, The brief was to design a dermalogica bag that is stocked exclusively to Selfridges London, to be in line with the “EYE SEE’ Selfridges campaign. The campaign celebrated the launch of a new optical destination, by taking a look at the world through a new lens and a glimpse into the multifaceted world of eyewear and beyond. the design is hand-drawn and digitally manipulated into a repeating pattern. The print is a repeating pattern that is fun and engaging, whilst staying true to dermalogica’s brand identity.